The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in

Description: Part I. Introduction 1. Consumer Behavior Analysis Comes of Age Part II. Behavioral Economics Meets Marketing Science 2. Experimental Analysis of Consumer Choice 3. Behavior Analysis of In-Store Consumer Behavior 4. Behavior Analysis of On-Line Consumer Behavior 5. Equivalence Classes and Preferences in Consumer Choice 6. Experimental Analyses of Choice and Matching: From the animal laboratory to the marketplace 7. Consumer Store Choice: A matching analysis 8. Dimensions of Demand Elasticity 9. The BPM and Essential value 10. Triple Jeopardy in Behavioral Perspective 11. Consumer Purchase and Brand Performance: The basis of brand market structure 12. What Do Consumers Maximize? The analysis of utility functions in light of the behavioral perspective model 13. The BPM in a Latin-American Context Part III. Behavioral Interpretation of Consumer Choice 14. Gambling Behavior 15. When Loss Rewards: The near-miss effect in slot machine gambling 16. A Functional Analysis of Corruption from a Behavioral-Economic Perspective 17. From Consumer Response to Corporate Response 18. Motivating Operations and Consumer Choice 19. Consumers as Inforagers 20. Decision-"Making" or How Decisions Emerge in a Cyclic Automatic Process, Parsimoniously Modulated by Reason 21. Consumer Behavior Analysis: A view from psychoanalysis 22. Ethnographical Interpretation of Consumer Behavior 23. Collective Intentionality and Symbolic Reinforcement: The case of Thai car-consumer clubs 24. Consumer Confusion: a BPM perspective 25. Consumer Heterophenomenology

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