Description: Trout on Strategy : Capturing Mindshare, Conquering Markets, Paperback by Trout, Jack, ISBN 1259589625, ISBN-13 9781259589621, Like New Used, Free shipping in the US The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which "positioning" is an essential concept in marketing.
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Book Title: Jack Trout on Strategy
Number of Pages: 176 Pages
Language: English
Publisher: Mcgraw-Hill Education
Item Height: 0.4 in
Publication Year: 2015
Topic: Marketing / General, Careers / General, Personal Success, Strategic Planning
Genre: Business & Economics
Item Weight: 6.4 Oz
Author: Jack Trout
Item Length: 8 in
Item Width: 5 in
Format: Trade Paperback
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