Description: Understanding Relational and Group Experiences Through the Mmogo-method, Hardcover by Roos, Vera (EDT), ISBN 3319312227, ISBN-13 9783319312224, Like New Used, Free P&P in the UK This volume describes the development and application of the Mmogo-method as a projective visual data-gathering method, applied in different contexts and with different groups of people. "Mmogo" means togetherness in Setswana, one of the 11 official languages of South Africa. The Mmogo-method provides a deep understanding of personal, relational and group experiences and is particularly useful in cross-cultural contexts and across age groups. By allowing visual expressions of the self as a complex, dynamic social system it overcomes some of the limitations of traditional data-collection methods, such as questionnaires or interviews. Th draws together contributions by leading social scientists to show how this flexible, visual data-collection method can be used independently or jointly with other data-gathering techniques, such as journalling or in-depth interviewing, to acquire rich information. The research method described here enables investigators to access perceptions, feelings and personal experiences participants might otherwise find hard to verbalize and explain. Researchers in disciplines such as education, social sciences, consumer sciences, market research, and city and town planning will find this book and its innovative method particularly valuable in addressing a gap in available visual and other data collection resources.
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Book Title: Understanding Relational and Group Experiences Through the Mmogo-
Subject Area: Family Sociology, Social Psychology
Item Height: 235 mm
Item Width: 155 mm
Author: Vera Roos
Publication Name: Understanding Relational and Group Experiences Through the Mmogo-Method (R)
Format: Hardcover
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2016
Type: Textbook
Item Weight: 606 g
Number of Pages: 265 Pages
