Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Value Based Marketing: How People Decide To BuyISBN13:9781974609437ISBN10:197460943XAuthor:Safko, Lon (Author)Description:(This is a RePrint) - In Marketing, One Brand Is Always Trying To Outwit, Out Advertise, And Out Spend Its Competitors, Often Costing Millions Of Dollars To Build Their Brand Equity Or Brand Value It's Because, The Better We Recognize A Brand, The Better We Relate To That Brand, The Higher The Value That Brand Has In Our Minds And The Safer We Feel Purchasing That Brand The Higher The Brand Value In The Minds Of The Consumers, The More Those Prospects Will Purchase That Brand, Generating Greater Revenues For That Brand Company Brand Value Is In The Mind Of The Customer It's No More Than A Perception Change The Perception And You Change The Perceived Brand Value Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2017-08-15Weight:0.12 lbsDimensions:0.06'' H x 9.02'' L x 5.98'' WNumber of Pages:30Language:English
Price: 12.12 USD
Location: USA
End Time: 2024-12-04T08:58:10.000Z
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Item must be returned within: 30 Days
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Book Title: Value Based Marketing : How People Decide to Buy
Number of Pages: 30 Pages
Language: English
Publisher: CreateSpace
Item Height: 0.1 in
Publication Year: 2017
Topic: Marketing / General
Genre: Business & Economics
Item Weight: 3.4 Oz
Author: Lon Safko
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
