Description: Vintage 1952 Dr. Enuf ... Is Enough 7 OZ. Amber Glass Soda Pop Coke Drink Bottle In Vintage condition. All words are clear and easy to read. Has some minor wear from the years. Didn't see any chips or cracks. Please look through the pictures to see the condition of the bottle. Bottled by Tri-City Beverages in Johnson City Tennessee. The bottle is approximately 8" tall. We take great pride in customer satisfaction and accurate descriptions. If you receive the item and it is not as described, please let us know immediately so we may rectify the issue to your satisfaction. Your positive feedback and your satisfaction are very important to us History DR. ENUF IS HERE! The story of Johnson City Tennessee's most famous product Are you tortured by sleepless nights, agonizing aches and pains, a tired run down nervous feeling, heartburn, acid indigestion, or sour stomach? Dr. Enuf the new miracle tonic can show you the way to that wonderful glow of youth and health! These words introduced the lithiated lemon vitamin enriched drink known as Dr. Enuf to the city that has today has become synonymous with the brand, Johnson City, TN. The person introducing it to them in this old timey snake oil salesman way is Charles O' Gordon of Tri-City Beverage. While Mountain Dew is arguably the most famous product that was partially created in this Johnson City, Tri-City Beverage stopped bottling Dew in 1966. Its absence left Dr. Enuf to become an East Tennessee legend with a growing fan base all over the country, making it a national brand that still feels local. Much like Mountain Dew there are some myths that hang around this brand, the main one being that the brand was introduced to Johnson City in 1949.(1) William Mark Swartz, President of Mark Williams Chemical Co. of Chicago, Ill., decided to create a soft drink that would relieve fatigue, headaches, and indigestion for his employees. He applied for a trademark for the drink on May 19, 1951, and according to most sources advertised in Bottler's World for franchises, the trademark was granted on December 2, 1952.(3) According to the trademark information it was first used in commerce on April 4, 1951. This leaves me wondering if Dr. Enuf was actually created in 1949. One of the bottlers to acquire a franchise for Dr. Enuf was Tri-City Beverage who introduced the brand to Johnson City on June 20, 1951 with an ad for a free bottle of Dr. Enuf when you sent in an attached coupon.(2) As it says in the ad "A Million Dollars Can't Buy It! But You Can Try It..FREE! If You Are Selected."(2) The ad makes a big deal about the four hundred who were to be chosen being the first to try Dr. Enuf, which was obviously not available to the general public at this point in time in the Johnson City area. Then we have a quarter page ad that appears on June 27, 1951 announcing an "Introductory Offer" of ninety-eight cents per four bottle carton.(2) Followed by a half page ad from June 28, 1951, and yet another full page on July 5, 1951 that features testimonials of the people who were selected for the free Dr. Enuf in Johnson City.(2) Prior to this all of the testimonials were from people in Chicago, Illinois with the notable exception of J. M. Archer JR., one of Tri-City Beverage's employees. A full two page ad was placed on July 12, 1951 which claims in underlined text "Dr. Enuf Is Not A Soft Drink" but "An Amazing Vitamin Tonic."(2) The ad even included a money back guarantee. The Dr. Enuf Corporation of East Tennessee was incorporated on July 19, 1951 with Charles O. Gordon, Evelyn A. Gordon, and George F. Brandt signing.(5) There is another legend that claims that Tri-City Beverage was granting franchises to other bottling companies after they acquired their own franchise. This is based on the assumption that Tri-City actually owned the brand at the time. I guess that picture of the formula being transported in a locked case at Tri-City airport in 1951 has them assuming that Charlie bought the brand at that time. Actually the Mark Williams Chemical Company were the owners of the Dr. Enuf trademark until signing it over to the Dr. Enuf Corporation of East Tennessee (aka Tri-City Beverage) on September 11, 1989.(3) This means that the Mark Williams Chemical was handing out franchises until that point, maybe with some help from Charlie Gordon, which might be the bit of truth behind this particular legend. Every legend is usually based on some truth; however, over years and retellings the facts tend to get confused or forgotten. I’m referring of course to legend of the Dr. Enuf ad which looked like the front page of a newspaper which legend holds Charles Gordon ran at the introduction of Dr. Enuf to Johnson City, and paid the paper delivery personnel to turn the paper backwards so that it looked as though his ad was the front page. As you see further down the page the first ads don't look like the front of a newspaper at all. This legend is based on a real incident; however, it didn't happen at the introduction of the brand, it happened almost a year later. Charles Gordon did indeed run an ad which looked like the front page of the Johnson City Press Chronicle on March 4, 1952 with a headline which read "Dr. Enuf Price Slashed!" The ad includes faux articles which go on to extol the virtues of Dr. Enuf, and explain how the old price of twenty five cents per bottle had recently been reduced to ten cents. One of the articles talks about a new Dr. Enuf flavor, already in stores, described as having a "…fresh taste sensation of nut-like quality – blended with delicious Lemon-Lime." Of course this wouldn't be the last time that Dr. Enuf experienced a flavor change. Charles Gordon ran the ad again on March 5, 1952, and in the Elizabethton Star on March 6, 1952; however, there isn’t one in the Kingsport Times or the Bristol Herald Courier. Maybe they figured out what he was up to. There were several franchises who were bottling Dr. Enuf originally including Chicago Illinois, Quincy Illinois, Greenwood Mississippi, Pepsi-Cola Bottlers Inc. of St. Louis Missouri, Maurice Stanley Whitcraft owner, and the Dad's Root Beer Bottling Company of Pittsburgh, Pennsylvania. It is from the latter that the Dr. Enuf Cola cap I own comes from. I purchased this bottle because I didn't have a 1950's version of the Dr. Enuf bottle at the time, and while I knew it had never been opened, I had no idea what it said on the cap. The cap is certainly old enough to have been on this bottle since 1953, as it has some rust issues, and this was the reason I decided to open the soda in order to better preserve this item. The liquid inside certainly had a caramel color, and smelled terrible. An advertising banner for the King Fish show on Johnson City’s WJHL television station features a sponsor tagline at the bottom of it urging the consumer to “Try NEW Dr. Enuf Cola”. This proves that at some point in the 1950’s Dr. Enuf Cola was being bottled by Tri-City Beverage. A question that always comes up when you are discussing Dr. Enuf is why the glass bottles from 1965 into the 1980's have "new flavor" in yellow on the neck. I have asked Tri-City themselves, and they say that some of the old timers who used to work for the company claimed that the original Dr. Enuf flavor had a stronger medicine/vitamin taste than modern Dr. Enuf, and it is obvious that the company wanted to try to get others who may have balked at the original taste to give the brand another try now that the offensive flavor had been toned down. I became aware of the brand during the mid-nineties when it finally penetrated my home in the coalfields of Southwest Virginia, and upon first taste hated it, but eventually I grew to like it as I tried it again after starting my research. The Dr. Enuf Corporation of East Tennessee amends its charter to change their name to the Dr. Enuf Corporation on October 29, 1992, and is dissolved on April 16, 1997.(5) Even after the failed attempt of trying to reintroduce Dr Enuf Cola in August 1992, Tri-City decided to expand the line with the "New" Diet Dr. Enuf being introduced on August 23, 2000. In May 2001 it was announced that the company was going offer the brand nationwide; however, an updated press release on February 05, 2002 replaces the older release causing me to speculate that due to some unforeseen complication they didn't go national until then.(4) May 13, 2002 they had started selling their products online, offering the Charlie O's and Gordon's Cream Soda line along with Dr. Enuf.(4) Dr. Enuf Herbal, a cherry flavored version of Dr. Enuf infused with Ginseng and Guarana, is introduced on June 21, 2002, with Diet Dr. Enuf Herbal being announced on November 6, 2003. The product would be packaged in plastic bottles for the first time with the introduction of the 16oz bottles on July 19, 2004 for the specific use in vending machines.(4) These have since been replaced with the 20oz bottles, which can only be obtained in certain machines as most distribute the glass versions. The company stopped using aspartame in their diet drinks in favor of Splenda, and introduced a retro style bottle to their lineup in 2007. Tri-City Beverage may not have created Dr. Enuf; however, they are the sole owners of Dr. Enuf which has become an East Tennessee legend that continues to grow in popularity just as other regional sodas like Cheerwine of North Carolina, and Ale-8-1 of Kentucky have done. Don't forget to "ask your Doctor about Dr. Enuf", because it's "the Staff of Life", and Dr. Enuf most certainly "...is enough". ******************************************************************************************************************************** Antique Vintage, Old, Retro, Distressed, MCM, Mid-century Modern, Collectible, Collecting Collection, relic Rustic Historic Memorabilia Rare Classic Early, Authentic, Aged, Ancient, Last , Historical, Bygone Era, Artifact, , Antiquated, Archaic, Rarity, Primitive Valuable, Uncommon, Unique, Prized, One Of A Kind, Hard To Find, Desirable, Exclusive, Only, Sought After, Museum Piece, Souvenir, Curious, Keepsake, Treasure, Unique Pieces Decorative Design Designed Fabulous Grand Elegant Beautiful Timeless, Classical, Traditional, Inspired, Whimsical, Luxurious, Enticing, Classic, Beautiful, Glorious, Garnished, Superb, Distinctive, Aesthetic, Charming, Fascinating, Sensational, Fabulous, Wonderful, Lovely, Great, Fantastic, Stunning, Incredible, Delightful, Sensational, Fabulous, Wonderful, Lovely, Great, Fantastic, Drool-worthy, Stunning, Incredible, Enjoy, Appreciate, Delightful, Fun, Precious, Glowing, Luxurious, Enticing, Classic, Beautiful, Glorious, Garnished, Superb, Distinctive, Aesthetic, Charming, Fascinating, Make You Smile, Striking, Dramatic, Cheerful, Statement Piece, Lovable, Special, Sure To Please, Colorful, Muted, Perfect, Superlative, Understated, Serene, Eye Candy, Attractive, Graceful, Tasteful, Discerning, Refined, Dignified, Cultivated, Distinguished, Decorous, Conversation Piece Curio, Memento, Remember, Heirloom, Specimen, Trophy, Keepsake Industry, Industrial, Steam Punk Steampunk Company Factory, Style, Architecture, Architectural Architect Machine Warehouse Abandoned, Retro, Pop Culture, Hardware, Junk Metalwork Embellish, Restoration, Repurposed, Repurpose, Renovation, Renovate, Restore, Remodel, Refurbish, Versatile, Customized, Supplies, Salvage, Salvaged, Art, Artsmith, Rusty, Ornamental , Salvage, Metalwork Iron, Bronze, Brass, Copper Patina Iron, Steel, Scrap, Craftworks Supplies Junk Hardware Metal Relic, Sculpture Welded, Machinery, Engine, Mechanical Antique Vintage, Old, Retro, Distressed, MCM, Mid-century Modern, Collectible, Collecting Collection, relic Rustic Historic Memorabilia Rare Classic Early, Authentic, Aged, Ancient, Last , Historical, Bygone Era, Artifact, , Antiquated, Archaic, Rarity, Primitive Valuable, Uncommon, Unique, Prized, One Of A Kind, Hard To Find, Desirable, Exclusive, Only, Sought After, Museum Piece, Souvenir, Curious, Keepsake, Treasure, lot, Huge, pile, quantity, Big, Large, giant, gigantic, number, massive, selection, set, batch, combination, heap, hoard, kit, massive,, acquiring, Personal, grand, great, immense, massive, populous, sizable, super, Collectible Collecting Collection, Collection Anniversary Presents Birthday Gifts Holidays Dad, Husband Gift, Father's Day Gift, Gift For Him, Gift For Father, Valentine Gift Dad, Dad Gift, Christmas Gift Dad Gifts, Daddy Gifts, Dad , Daddy , Fathers Day Gift, Fathers Day, Dad Git, Daddy Gifts, Dad Birthday Gift, Daddy Birthday Gifts For Men, Dad, Boyfriend, Pocket Knife, Christmas Stocking Stuffers, Birthday Gift Idea, Christmas Gift, Anniversary Valentines Day, Fathers Day Unique Gifts, Husband, Grandpa, Brother, Uncle Gifts : Tools & Home Improvement Tools & Home Improvement › Power & Hand Tools › Hand Tools › Knives, Parts & Accessories › Knives Dad, Brother, Uncle, Son, Friend, Husband, Men, Boyfriend, Bartender, Collector, Collection Gift, Present Would make a nice gift for a special occasion, wedding, anniversary, party, white elephant, holiday, birthday, present, dad, mom, child, kids, friend, aunt, brother, sister, uncle, child, cousin, beautiful wife, loving husband,
Price: 39.99 USD
Location: Boonville, Indiana
End Time: 2024-08-05T19:18:05.000Z
Shipping Cost: 12.75 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Dr. Enuf
Volume: 7 oz.
Color: amber
Bottle Type: Soda
Country/Region of Manufacture: United States