Description: A rare & original surviving example of a World War One Italian Recruiting Poster “Everyone Must Do His Duty’ c.1917 The pointing Infantryman evolved from the 1914 British poster ‘Your Country Needs You’ in which British Secretary of State for War, Lord Kitchenerpointed his finger directly at his audience (The American Army used a similar pointing figure of Uncle Sam on it's recruiting posters) Backed by the Italian Credit Union(Prestito Credito Italiano)this impressive smaller version of the larger street-pasted posterswould have hung in bars & restaurants across Italyand urges the population: "Fate tutti il vostro dovere!" ("Everyone must do their Duty!") Designed by Achille Mauzan (1883-1952) his decision to use an anonymous soldier was a response to Italy’s internal political situation for at the beginning of the Great War, Italy had only been a nation for fifty years and had still not formed a sense of national identity. Many Italians were also suspicious of their political leaders unpopular decision to join the war in May 1915 and so,lacking a well-known equivalent of Lord Kitchener,Mauzan incorporated an ordinary Italian soldier. Printed by Stab G. Modiano & C- Milano onto a card backing & still retaining its original hanging cord, it measures approx. 13” x 9.5” and despite a few tiny scrapes to the image on the front, and with several knocks & nibbles at the corners, (as you’d expect after 107 years), this rare WW-I recruiting poster remains in a remarkably good condition… A superb Italian Home Front souvenir of The Great War... Thanks for looking..!
Price: 495 GBP
Location: Winchester, Hampshire
End Time: 2024-12-20T15:31:59.000Z
Shipping Cost: 38.69 GBP
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Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Return policy details: Alderney Vintage Collectibles offer a returns policy, subject to the normal rules of business etiquette & fair trading! Please contact us in the first instance by e-mail or 'phone if any subsequent problems arise after a successful purchase & delivery from us has been completed.
Issued/ Not-Issued: Issued
The Western Front: Flanders
G. Modiano: Sicily
Tyrol: Turin
Ypres: Somme
Iron Cross: Victoria Cross
Country/ Organization: Italy
Your Country Needs You: Lord Kitchener
Verdun: Loos
Marne: Maine
Fate tutti il vostro dovere!: Uncle Sam
Imperial Germany: Kaiser Wilhelm
BEF: British Expeditionary Force
The Great War: Recruiting Poster
Service: Home Front
Milano: Prestito Credito Italiano
Belgian: France
Passchendale: Vimy Ridge
Type: Documents & Maps
Milan: Chemins des Dames
Conflict: World War I (1914-1918)
Era: 1914-1945
Theme: Militaria
Country/Region of Manufacture: Italy
Canadian Expeditionary Force: American Expeditionary Force
Achilles Mauzan: 1917